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TODAY Show’s 4th Hour Comes to USF

On Thursday, the University of South Florida will break out the beachwear for a tropical paradise-themed welcome event.


From the University of South Florida:

University of South Florida students are throwing on their best green and gold beach wear Thursday morning to welcome the TODAY Show to the Tampa campus and show the world what life is like in their “tropical paradise.”

That’s the theme as TODAY’s Fourth Hour hosts Kathie Lee and Hoda have correspondent Sara Haines doing live segments on the show between 10 and 11 a.m. at the Marshall Student Center bull fountains. The crowd begins forming at 8:30 a.m., and breakfast will be served to early-arriving students.

USF is one of the top six finalists in TODAY’s College Challenge to find the school with the greatest creativity, originality and most school spirit. The winner will have the fourth hour of TODAY broadcasting live during the first week of October.

But first the winning school has to get the most votes. Visit the TODAY Show online to vote. The deadline to get votes in is Sept. 24 at 10 a.m. The winner will be announced Sept. 25, at klgandhoda.com.

The show broadcasted live from Syracuse University on Monday, Ohio State Tuesday and the University of Tennessee Wednesday. It’s USF’s turn to make a memorable showing Thursday.

“We’re expecting lots of sunglasses, flip flops, towels, board shorts and sun tan lotion,” said media and public affairs manager Lara Wade-Martinez. “No one has to look hard for those items. And who knows? Maybe we can convince the TODAY Show to move from Times Square when they see how great our folks look here.”

And a colorful group it is. Rocky in his beach outfit, the Herd of Thunder, the Sun Dolls, USF’s athletes and cheerleaders, the Green and Gold Guys, and the Beef Studs will be there joining USF Athletic Director Doug Woolard. A WBUL disc jockey will be spinning tunes to add to the tropical atmosphere.

“We just found out on Monday that USF is a finalist and we’ve put together quite a welcome party,” said Wade-Martinez. “Our originality, creativity and school spirit are going to shine through brilliantly.”

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