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City Council Approves New Marketing Strategey

The goal of the proposal is to brand Temple Terrace and attract residents and businesses.

Temple Terrace is at the start of a new marketing strategy to brand the city and attract residents and businesses to the area.

The City Council approved a marketing proposal at their meeting Tuesday evening after a presentation from Mike Dunn, the city’s public information officer, who has been working on the plan for several months.

The city will partner with Martin Communications and Lancaster Design, both based in Temple Terrace, to create a Temple Terrace brand, logo, tagline and business image. It will also contract with CivicPlus, a St. Louis-based company, to create an interactive website, and Full Throttle Intermedia in Tampa to create a commercial-quality video that showcases and promotes the city and its economic environment.

There will also eventually be an optimized mobile version of the website available for use on smartphones, iPads or other portable devices along with a customer service app that would allow residents to report potholes, billing complaints, streetlight outages, and other concerns. Functionality with social media, such as Facebook and Twitter, will also be available so that updates to the website could be pushed immediately to these outlets as they happen.

Additionally, an LED sign might be placed in front of that could be used to display information about city events and meetings to residents.

Margie Martin, of Martin Communications, and Tim Lancaster, of Lancaster Design, told the council about the brand development process.

“We need to be able to complete this sentence: Our city is the only blank that blanks. And whatever those blanks are, that’s what we need to get at to be able to turn around and create a brand for this community,” Martin said. “It’s really that simple.”

The first steps will be to interview community leaders and talk to others in surrounding cities to get more insight into what others think Temple Terrace is, Martin said. Brand developers will also talk to people and businesses that looked at Temple Terrace as an option when moving, but chose to move elsewhere.

Temple Terrace resident John Nertney spoke in favor of marketing the city. He said attracting new residents to the city would help maintain property values and the economic base to sustain it. He also pointed out that Temple Terrace marketed itself in the 1920s, and again after World War II, and people came to the city as a result.

“It’s not a new concept for Temple Terrace,” he said.

Each council member agreed that branding the city is necessary.

Councilmember Alison Fernandez said her family moved to the city in the 1970s and it was a wonderful place for her to grow up. Now that she has her own children, she said she knows that Temple Terrace is a great place to raise a family.

“What I have learned over the years is that we’re the best kept secret in the area,” she said.

Grant Rimbey October 19, 2011 at 04:46 PM
This is very much needed, last marketing campaign was in 1950! We're a great community but largely unknown outside the city limits. If they do "know us" it is often unclear exactly where we are (we don't encompass "suitcase city" for instance).
Jamie Robe October 19, 2011 at 07:22 PM
Good timing with the new downtown getting built. Seems like our focus needs to also be on attracting customers to our businesses - both existing and new ones. Customers who will come from outside areas to TT for a unique experience or service. Super!
Glen Arven October 20, 2011 at 02:07 PM
One suggestion would be to eliminate the crime warning sign in front of King High School that announces you are entering a crime zone: Temple Terrace. The city is becoming known for its hooka lounges and pill mill pharmacys - still no real shopping here... Nothing upscale.
Grant Rimbey October 20, 2011 at 02:30 PM
Glen Arven, King High isn't in Temple Terrace. "Rome wasn't built in a day" (we're not trying to build Rome), most of us would have loved to have started redevelopment twenty years ago, but that is not our reality. 90 years after creation, Temple Terrace "still" has great bones and incredible assets - we just ned to start capitalizing on them, and I believe we are doing that now.
Marcy Leber November 27, 2011 at 05:04 PM
Yep, not crazy about the Hookah Lounges and wish I didn't have to drive to New Tpa, Wesley Chapel or Brandon to shop. Still not hearing any specifics of which stores have committed to the redev. area.
Grant Rimbey November 27, 2011 at 08:06 PM
Please send in your marketing comments to the city. There is a Dedication for the redevelopment main street on Dec 1 at 2pm, you can find out more redevelopment details there!
Marvin Nelson December 11, 2011 at 10:05 PM
Marvin Nelson, Temple Terrace, A great place for the educated and those planning to supplement an education at Florida College and nearby University of South Florida.

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