The restaurant in Temple Terrace temporarily closed on Sunday and will re-open today (Sept. 13) with a whole new look.
New signage and a new deck have been added to the outside of the restaurant, and there’s a more warm, inviting look inside. The service and kitchen staffs have been retrained to provide better service and hot, fresh meals faster. New items have been added to the menu.
“We’ve been working 24 hours a day to make it happen,” said Pamela Jones, vice president of Marketing for Neighborhood Restaurant Partners Florida, a franchisee that owns 51 Applebee’s locations in central Florida, including the one in Temple Terrace.
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The restaurant’s makeover is part of the chain’s “See You Tomorrow” campaign, an advertising effort that launched July 2. The new ads are meant to show that Applebee’s is offering fresh food, using new ingredients and flavor combinations, and providing enhanced customer service in order to make sure patrons come back regularly.
“The campaign reflects broader changes for the brand, including a system-wide look-and-feel update of Applebee’s nearly 1,900 restaurants,” according to an Applebee’s press release. “By the end of 2012, more than half of Applebee’s restaurants will be revitalized with a nearly $200 million investment in new design elements, including all-new signage and awnings with the brand’s updated logo; stone-faced entryways; bar upgrades and high-tech, flat screen TVs.
“Gone, too, are the stained glass light fixtures and 3D pop art synonymous with Applebee’s since its founding in 1980. In their place: sleek new lighting and murals that link each restaurant with its neighborhood.”
Jones said the Temple Terrace Applebee’s donated its old white oak bar header to Woodcrafters Club of Tampa to be used to create funeral urns for veterans who would not otherwise have a proper burial. It also sold its old décor and is donating $1,000 of the earnings to Easter Seals Florida. A special presentation will be made at the re-opening, which is scheduled for 10:45 a.m. and will include a ribbon cutting.
She said the Temple Terrace restaurant is the fourth that Neighborhood Restaurant Partners Florida has renovated.
“This one is extra special because it’s one that’s been in the community for over 19 years,” she said. “It has a lot of enhancements that I think everyone in Temple Terrace will enjoy.”